Chris Kiess
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The Folly of Online Reviews: A Crime Against Logic

The Folly of Online Reviews: A Crime Against Logic

by Chris Kiess | May 7, 2015 | Customer Reviews, Featured, Review Follies, Words

I recently wrote about reviews and how they often ruin my experience in terms of dining out, selecting a product or even finding a hotel. The gist of the post was: I am finding reviews drive my choices entirely too much. In addition, I use them to objectify a product...
User Experience & Customer Reviews

User Experience & Customer Reviews

by Chris Kiess | Mar 20, 2015 | Customer Reviews, Customer Service, Featured, Words

I have realized something lately. My user experience is being ruined by reviews – for everything. This is exacerbated by the fact virtually nothing is exempt from being reviewed online today. The local Steak-N-Shake has a 3-star rating near my office. Who bothers to...
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