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I recently came across a video filmed early in the testing phase for the LiNX hearing instrument. It shows customers reactions and gives some insight into how game changing this device is and what it means to the hearing impaired. One gentleman discusses the phone clip and apparatus he had to wear previously to connect his devices to his phone. Another discusses how easy it is to connect to his TV. One gentlemen states a sentiment I have had in wearing and testing these devices – that he might actually start watching movies again. I have always had great difficulty with hearing the voices in film when I am at home. That has ended with the ability to stream directly from the TV to my hearing instruments.

This video truly resonated with me in more ways than one. It is a well done piece that feels quite candid. I’m actually a bit surprised my company hasn’t cannibalized this yet and used it for some higher end marketing materials. Nevertheless, this is a touching and sometimes comical look at how people are reacting to this new technology.

I have written a few posts on the new GN ReSound LiNX and Beltone First “Made for iPhone” (MFi) hearing instruments because I believe they are all about the user experience in a very holistic sense. GN ReSound has managed to design a device, an app, a TV streaming control and iPhone native controls that all work together to create a great user experience.

My last post on this topic detailed how the reaction to this innovation has begun what I believe will eventually will amount to a reshaping of the market and how we view hearing instruments. You can read that article here:

GN ReSound & Beltone First MFi: Reactions & Disruptive Innovation of a Market

My first post on this topic detailed the iPhone app GN ReSound developed and the features it has. You can read that post here:

GN Resound Made For iPhone (MFi) Hearing Aids, sneak preview